{"id":28390,"date":"2022-02-25T12:22:57","date_gmt":"2022-02-25T09:22:57","guid":{"rendered":"https:\/\/www.afidep.org\/publication\/successful-communication-strategies-used-to-promote-covid-19-vaccine-uptake-lessons-from-low-and-middle-income-countries\/"},"modified":"2024-01-30T10:47:43","modified_gmt":"2024-01-30T07:47:43","slug":"successful-communication-strategies-used-to-promote-covid-19-vaccine-uptake-lessons-from-low-and-middle-income-countries","status":"publish","type":"publication","link":"https:\/\/afidep.org\/fr\/publication\/successful-communication-strategies-used-to-promote-covid-19-vaccine-uptake-lessons-from-low-and-middle-income-countries\/","title":{"rendered":"Strat\u00e9gies de communication efficaces utilis\u00e9es pour promouvoir l&rsquo;adoption du vaccin contre la COVID-19 : le\u00e7ons tir\u00e9es des pays \u00e0 revenu faible et interm\u00e9diaire"},"content":{"rendered":"<p>\u00c0 l\u2019\u00e9chelle mondiale, la campagne de vaccination contre la COVID-19 a \u00e9t\u00e9 confront\u00e9e \u00e0 certains d\u00e9fis, notamment l\u2019h\u00e9sitation \u00e0 la vaccination ou la r\u00e9ticence du public. Dans les pays \u00e0 revenu faible et interm\u00e9diaire (PRFI) comme le Kenya, l\u2019h\u00e9sitation risque d\u2019entra\u00eener une plus grande transmission communautaire et pourrait exacerber le fardeau du COVID-19 d\u00e9j\u00e0 ressenti.<\/p>\n<p>&nbsp;<\/p>\n<p>Le positionnement des messages de vaccination contre la COVID-19 est une technique de communication vitale, notamment dans le s\u00e9quen\u00e7age du choix des mots et dans le fait d\u2019avoir un message unique et cibl\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Apprenez-en davantage sur les enseignements tir\u00e9s des strat\u00e9gies de communication des pays \u00e0 revenu faible et interm\u00e9diaire utilis\u00e9es pour promouvoir l\u2019adoption du vaccin contre la COVID-19.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019\u00e9chelle mondiale, la campagne de vaccination contre la COVID-19 a \u00e9t\u00e9 confront\u00e9e \u00e0 certains d\u00e9fis, notamment l\u2019h\u00e9sitation \u00e0 la vaccination ou la r\u00e9ticence du public. Dans les pays \u00e0 revenu faible et interm\u00e9diaire (PRFI) comme le Kenya, l\u2019h\u00e9sitation risque d\u2019entra\u00eener une plus grande transmission communautaire et pourrait exacerber le fardeau du COVID-19 d\u00e9j\u00e0 ressenti. &nbsp; Le positionnement des messages de vaccination contre la COVID-19 est une technique de communication vitale, notamment dans le s\u00e9quen\u00e7age du choix des mots et dans le fait d\u2019avoir un message unique et cibl\u00e9. &nbsp; Apprenez-en davantage sur les enseignements tir\u00e9s des strat\u00e9gies de communication [&hellip;]<\/p>\n","protected":false},"featured_media":20144,"template":"","meta":{"_acf_changed":false,"give_campaign_id":0,"inline_featured_image":false},"tags":[],"programme":[],"pub_type":[3107],"country":[],"cop26":[],"class_list":["post-28390","publication","type-publication","status-publish","has-post-thumbnail","hentry","pub_type-research-briefs-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gies de communication efficaces utilis\u00e9es pour promouvoir l&#039;adoption du vaccin contre la COVID-19 : le\u00e7ons tir\u00e9es des pays \u00e0 revenu faible et interm\u00e9diaire - African Institute for Development Policy - AFIDEP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afidep.org\/fr\/publication\/successful-communication-strategies-used-to-promote-covid-19-vaccine-uptake-lessons-from-low-and-middle-income-countries\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gies de communication efficaces utilis\u00e9es pour promouvoir l&#039;adoption du vaccin contre la COVID-19 : le\u00e7ons tir\u00e9es des pays \u00e0 revenu faible et interm\u00e9diaire - African Institute for Development Policy - AFIDEP\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019\u00e9chelle mondiale, la campagne de vaccination contre la COVID-19 a \u00e9t\u00e9 confront\u00e9e \u00e0 certains d\u00e9fis, notamment l\u2019h\u00e9sitation \u00e0 la vaccination ou la r\u00e9ticence du public. 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