Research Briefs

Globally, the COVID-19 vaccination drive has faced some challenges, including vaccine hesitancy or reluctance among the public. In Low-and Middle-Income Countries (LMICs) such as Kenya, hesitancy risks greater community transmission and could exacerbate the COVID-19 burden already being experienced.

COVID-19 vaccination message positioning is a vital communication technique, especially in the sequencing of choice of words and having a single focused message.

Read more on lessons from low-and middle-income countries’ communication strategies used to promote COVID-19 vaccine uptake.